The social media algorithm blocked the promotion of the Planet Hemp Biography,
which tells the story of one of the biggest bands in Brazil. Due to the word HEMP in the name of its official page, it was not possible to boost its content.
which tells the story of one of the biggest bands in Brazil. Due to the word HEMP in the name of its official page, it was not possible to boost its content.
To escape the crackdown, we hacked the algorithm and created several pages with HEMP synonyms. With sponsored content we reached the public and generated a debate about censorship on social media.
Role: Art Director
Year: 2022
Agency: independent partnership
Year: 2022
Agency: independent partnership
