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After over five years without local campaigns, Johnnie Walker Red Label returned to Brazil with RED — its boldest and first-ever campaign filmed in the country. Designed to reposition the label at the heart of culture and consumption, the work reintroduces Red Label as a whisky made to stand out in flavor, color, and presence, marking the start of a new chapter for the brand across Latin America.
Role: Senior Art Director

Year: 2025

Agency: AlmapBBDO

© 2025 Tiago Pinheiro

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